"We provide equipment and solutions that support the latest cutting-edge technology while also being able to translate that advanced technology into a test routine and metrics that are easy to understand for the technicians"
Having witnessed not only the Wi-Fi evolution first hand, but cellular and telecom in general, Morelle believes that Wi-Fi technology proves to be a great boon to modern day carriers by providing them with opportunities of countless deployments including residential, private, and public Hotspots, managed SMBs, and hospitality services. On the downside, however, the end user’s expectations are usually difficult to meet due to their unfamiliarity with different aspects such as technology’s environmental limitations, configurability, or operational metrics. Quite often this unawareness is found to be the primary source of customer dissatisfaction where most users and businesses don’t have the knowledge or the right IT personnel to take care of these issues. Fortunately, this gap between the users and technology grants carriers with another layer of opportunity to fill in the void. An opportunity to provide managed Wi-Fi services to their customers and differentiating their service offerings through premium Wi-Fi access or guaranteed SLA Wi-Fi service. “In order to achieve that, carriers need a referential frame for validating their service quality,” says Morelle. As a developer of tools for conducting performance testing on Wi-Fi signal and measuring end users’ experience under traffic load, VeEX stands prominently as the very standardization to determine the service quality of the carriers. In addition to Wi- Fi, VeEX provides test solutions for all transport, core, metro, mobile and access network technologies including carrier-class Ethernet up to 400G, fiber optics, passive optical networks (PON), DOCSIS 3.1 cable modems and DSL, among other communications technologies.
Started by a group of experienced professionals in the field of telecommunications test and measurement, VeEX brings its niche technology to the table. With a workforce comprised of engineers from different corners of the world, VeEX operates as a global organization disrupting its way to eminence. “Our innovative standpoint turned out to be the key to our success in the industry. In the light of which, we went on to become the first company to bring an open OS to our machines which helped us move faster,” adds Morelle. Unlike established entities that sell their products to the clients according to pre-defined templates and industry practices, VeEX follows a very flexible approach. Morelle states, “We listen to the customer and try to figure out their specific requirements and present a suitable solution that may be unique to their business.” Being a customer-centric organization, VeEX’s goal is to be a provider of standardized global solutions.
Commenting further on VeEX’s approach to handling customers, Morelle mentions, “Customers in this line of business are often skeptical about their vendors and thus challenge them to put everything on the table.” Working with a talented sales team and supporting engineers, VeEX accepts these challenges head-on and brings the best industry practices to its clients. Identifying their customer’s pain points and potential areas for improvement, the company assists its customers in working on these areas. As an organization, VeEX operates in an agile fashion where the company, apart from being customer focused, is also significantly customer driven. Following the customer’s unique requests and needs, VeEX constantly develops new products and features while enhancing their current product line.
Reflecting on one such case study, Morelle cites the example of a particular feature optimization.
Our innovative standpoint turned out to be the key to our success in the industry
On a parallel note, VeEX is also equally supportive of its own workforce while the company operates as a flat organization. Morelle states, “Two virtues that indefinitely stand important to me are trust and empowerment. At VeEX, we believe in empowering all our employees to make actionable decisions.” Practicing an open-door workspace culture and exceptional connectivity within the organization, VeEX employees seamlessly communicate with their colleagues, executive personnel, and customers to deliver intuitive and innovative solutions.
Evolving with the same mindset, VeEX today stands as a young organization, with a vast global appeal. The company works with established leading-edge technologies to develop and enhance their product portfolio and aspires to practice a horizontal growth approach to augment their innovative prospects. Having developed several lines of products focused on labs, network equipment manufacturers and field technicians, VeEX plans to reduce the time to market for their technology and getting it from the testing phase to field technicians quickly.
VeEX also keeps a keen eye on the latest and emerging technologies. Looking at the most current trends of faster internet, the company is all set to embrace the 5G technology that is emerging on the horizon as the next big thing. Equipped with products to support 400 gigabits Ethernet testing, the company is also looking into its options of transport technology for 5G. “We aim to be the first in the market to provide portable testing equipment when these technologies hit the ground and there lies our roadmap for the future,” concludes Morelle.